Part of: How to Sell Digital Products on Etsy (2026) · Etsy digital product maker
To change your Etsy shop name, go to Shop Manager, open Settings, then Info & Appearance, and edit the name on the Shop Name tab. Names are 4–20 characters with no spaces or punctuation. After opening, you get five changes; further changes need Etsy Support. Old links redirect to the new name.
Before the shop is open, you can also change the name from the setup screen as many times as you like.
| Rule | Detail |
|---|---|
| Length | 4–20 characters |
| Characters | Letters and numbers only — no spaces, punctuation or special characters |
| Changes before opening | Unlimited |
| Changes after opening | Five from shop settings; more need Etsy Support approval |
| Does not count as a change | Capitalisation changes, reverting to a previous name |
| Reuse | A name used on any open shop cannot be reused, even if that shop has closed |
| Old name | Reserved; other sellers cannot take it |
The Etsy shop name generator builds names that already fit these rules.
Insight: Treat the five changes as a budget, not an allowance. Pick a name that can grow with the shop — "PaperPineStudio" survives a move from planners into wall art; "BudgetPlannerHub" does not. A name tied to one product often costs a change within a year.
| Where | What to change |
|---|---|
| Shop banner and logo | Any artwork with the old name |
| Shop announcement and About | Text that mentions the old name |
| Listing photos and files | Watermarks, branded mockups, instructions PDFs |
| Social profiles and link-in-bio | Handles and links (old links redirect, but buyers see the old name) |
| Business cards and thank-you notes | Printed and digital inserts |
Renaming has a cost — returning buyers may not recognise you for a while — so change the name for a lasting reason:
A good shop name is short, easy to spell after hearing it once, and not tied to a single product. Check that the matching social handle is free before you commit. If someone holds a trademark on a name, avoid it — filing an infringement notice does not free up a shop name for your use.
Renaming as part of a fresh start? See how to start an Etsy shop for the rest of the setup.
As often as you like before the shop opens. After it opens, five times from your shop settings; after that, a change needs approval from Etsy Support. Capitalisation changes and switching back to a previous name do not count.
Your listings, reviews and sales history stay with the shop, and links to the old name redirect automatically. The main risk is confusing returning buyers, which is why Etsy shows a name-change icon for 45 days.
Someone has used it — including on a shop that is now closed. Once a name has been used on an open shop it cannot be reused, even if that shop has closed.
No. Etsy shop names cannot contain spaces or punctuation. Use capital letters to separate words, for example PaperPineStudio.
It does. Your shop URL updates to the new name, and visitors using the old URL are redirected to it.
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