Digital Product Pricing Calculator

How each platform's fees are calculated

Etsy (digital download, US seller, no ads): Net = price − 6.5% transaction fee − $0.20 listing fee − (3% + $0.25) payment processing. The listing fee is charged again on each sale, because a digital listing renews when it sells. This is the same logic as the Etsy fee calculator.

Gumroad (direct sale): Net = price − (10% + $0.50) − (about 2.9% + $0.30) card processing. Sales that come through Gumroad Discover pay 30% instead. There is no monthly plan.

KDP paperback (Amazon.com, black ink, regular trim): Printing = $2.30 up to 108 pages, then $1.00 + $0.012 per page. Royalty = list price × 60% (from $9.99; 50% below) − printing. Large trims cost more to print; use the KDP royalty calculator for those.

What you keep at common prices

US sales, no ads; KDP figures for a 120-page 6" × 9" black-and-white paperback.

Etsy and KDP fees from their help pages; Gumroad fees as published in 2026 fee breakdowns. Fees change — confirm before relying on them.

Insight: The platform with the lowest fee is rarely the one that earns the most. Etsy's fee pays for buyers who are already searching; Gumroad's lower share of attention means you must bring every visitor yourself. Compare platforms by sales per month, not by fee percentage.

How fees shrink as the price rises

Fixed fees weigh most on cheap products. The share each platform takes:

Going from $2.99 to $9.99 cuts Etsy's share of each sale from about a quarter to about a seventh. That is the strongest argument for bundling small printables into one listing at a higher price.

Choosing a price, step by step

1. Check the market. Open the top ten listings for your product on the platform you plan to use and note their prices.
2. Pick a position. Match the median if your product is comparable; go higher if you include more pages, sizes or a tutorial.
3. Check the floor. Below about $4, Etsy's fixed $0.45 takes more than 10% of each sale; Gumroad's $0.80 takes even more.
4. Check KDP if you sell a print version. At 120 pages a regular-trim paperback needs a list price of about $4.88 just to cover printing at the 50% rate; most journals sell at $7.99–$12.99.
5. Plan a bundle. A bundle at 1.5–2× a single price lifts average order value without lowering the single price.

Etsy, Gumroad or KDP: which fits your product

Most digital sellers start on Etsy for the traffic, add Gumroad or another direct store once they have an email list or social following, and add KDP for anything that also works as a paperback. Our guide to where to sell digital products compares more platforms, including Payhip and Ko-fi.

Worked example: one journal design, three platforms

A seller designs one 120-page gratitude journal and sells it three ways in a month:

The design work was done once. Each channel adds buyers the others would not reach — Etsy searchers, newsletter readers, Amazon shoppers who want a printed book — which is why the per-sale fee matters less than the total. Craftific exports the same design as a printable PDF and, on Pro, as a KDP interior at the right trim and margins.

When to raise your price

• The listing converts well — more than a few percent of visits buy. Raise by $1–$2 and watch for a month.
• You have added value — more pages, a second size, a tutorial, a bundle.
• Competitors have moved — your three-month market check shows the median rising.
• Fees or print costs change — rerun this calculator whenever a platform publishes new rates.

Pricing mistakes the calculator catches

Pricing below the fixed fees. A $1.99 printable keeps about $1.35 on Etsy — 32% goes to fees. Bundle cheap items instead.

Assuming Gumroad is cheaper. Once card processing is included, Gumroad takes a larger share than Etsy at every price in the table.

Copying an Etsy price to KDP. A $4.99 printable cannot become a $4.99 paperback; printing alone is $2.44 for 120 pages.

Forgetting ads. Etsy Offsite Ads and on-site Etsy Ads come out of the same margin. If your margin is thin, ads can turn a sale into a loss. Work out your break-even ROAS before you switch ads on.

What the calculator leaves out

The three numbers are a clean comparison, not a full profit statement. Real sales can also carry:

• Etsy Offsite Ads — 15% or 12% on sales they bring in, capped at $100 per order.
• Etsy Ads — whatever daily budget you set for on-site ads.
• Currency conversion — Etsy charges 2.5% when a listing's currency differs from your payout currency.
• PayPal on Gumroad — a higher processing rate than cards, reported at about 3.49% + $0.49.
• KDP Expanded Distribution — sales through other retailers earn a 40% royalty instead of 60%.
• Income tax — what you keep after fees is revenue, not profit, and your own costs such as software and fonts come out of it too.

None of these change which platform keeps more per sale, but they change how much you actually take home. Add the ones that apply before settling on a final price.

Related pricing tools

For one platform in depth, use the Etsy fee calculator or KDP royalty calculator. For a product-specific starting price, try the printable price calculator or the Notion price guide, and for strategy, the Etsy pricing strategy guide.