This tool generates a starting draft based on the structure Etsy's own in-house legal team outlines in the Seller Handbook — it is not a legal opinion about your specific shop. Data protection law varies by country and changes over time. If you sell to the EU, UK, or California, or handle sensitive information, have the result reviewed by a qualified attorney before publishing it. This is the same recommendation Etsy's own guidance gives.
What Etsy's Own Guidance Says
Etsy's Seller Handbook — written by a member of Etsy's in-house legal team — states plainly that if you're based in the EU or sell to buyers there, GDPR requires you to have your own shop privacy policy, and recommends every seller have one regardless of location. A compliant policy should disclose:
| What to disclose | Why it's required |
|---|---|
| What personal information you collect | Buyers are entitled to know what's collected about them |
| The legal basis for using it | GDPR requires a stated reason — order fulfillment, consent, legal obligation, etc. |
| Which third parties you share it with | Etsy, shipping providers, and any other services you use |
| How long you keep it | Data shouldn't be retained longer than necessary |
| Whether it's transferred outside the EU | Applies if you use non-EU hosting, shipping, or other services |
| Buyer rights (access, correction, deletion, objection) | Required disclosure under GDPR for EU/UK buyers |
This generator's output covers each of these, structured the same way Etsy's own example does — see Etsy's full article at the Etsy Seller Handbook for the complete official guidance and a worked example.
Marketing Emails Need Separate Consent
Getting a buyer's email address to fulfill an order does not give you permission to add them to a newsletter. Etsy's own guidance is explicit: you need clear, affirmative consent — the buyer actively agreeing to receive marketing messages — before sending anything promotional, and you must honor opt-out requests at any time. This is why the newsletter checkbox above adds a dedicated consent section rather than folding it into the general information-use section.
Set up the rest of your shop
Craftific.com's Etsy Intelligence module helps with the parts a privacy policy can't — your listing title, tags, and description.
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