Part of: How to Sell Printables on Etsy (2026 Guide) · Printables & planners
To make digital products, pick one product type and one buyer, check that people search for it, design it in a tool that exports print-ready PDF or PNG files, test it as a buyer would, and list it with clear photos, a specific title and an exact list of what's included. Start with one product, then build a series.
| Product type | Monthly US Google searches (category) | What you need | Good first platform |
|---|---|---|---|
| Canva templates | about 22,200 | Canva account, template links | Etsy |
| Notion templates | about 18,100 | Notion, a duplicate link | Etsy, Gumroad |
| Digital planners | about 12,100 | PDF with hyperlinks | Etsy |
| Printable wall art | about 1,900 | High-resolution artwork, ratio sizes | Etsy |
| Printable planners | about 1,300 | Print-ready PDF | Etsy |
| Low-content books | about 170 | KDP interior and cover | Amazon KDP |
Source: Google Ads search volume via DataForSEO, US, October 2025 – September 2026.
These category numbers show where buyers are, not where it is easy to sell. Every one of them needs a narrower angle.
Turn the category into a product for a person: teacher lesson planner, Notion job application tracker, botanical kitchen wall art. Then check it:
Our best digital products to sell on Etsy list covers product types in more depth.
Insight: Your second product is where a digital shop starts to work. Once fonts, colours and layout are set, a matching tracker, a bundle and a seasonal version each take a fraction of the first product's time — and they sell to the same buyer.
| Product | Files to deliver |
|---|---|
| Printable | PDF in US Letter and A4, plus an instructions page |
| Wall art | High-resolution JPG or PDF in each ratio (2:3, 3:4, 4:5, ISO) |
| Digital planner | Landscape hyperlinked PDF and import instructions |
| Canva or Notion template | A PDF containing the template link and setup steps |
| KDP interior | Print-ready PDF at the trim size, with KDP's margins |
Print one page at 100% scale. Click every link in a hyperlinked planner. Duplicate your Notion template from a second account. Most bad reviews of digital products come from problems a five-minute test would have caught.
Write a title that leads with what it is, fill all 13 tags, and describe exactly what is included. The Etsy title generator, Etsy tags generator and Etsy description generator cover each field, and the digital product pricing calculator shows what you keep at your price.
For the full selling process, read how to sell digital products on Etsy, or start a first product from Craftific's free Etsy templates.
Printables such as planners, checklists, trackers and wall art. They need only a design tool and PDF export, sell on Etsy without technical setup, and can be expanded into series. Notion templates and KDP interiors need a little more platform knowledge.
No. A clean layout, readable fonts and a small colour palette matter more than illustration skills. Templates give you a structure to start from; your value is choosing the buyer, the pages and the details that make it useful.
By US Google searches, broad categories like Canva templates (about 22,200 a month), Notion templates (18,100) and digital planners (12,100) are huge but crowded. Specific versions of them — for one profession or problem — are where new sellers win.
A single printable can take an afternoon; a 30-page planner a few days the first time. The second product in a series is much faster, because the fonts, colours and layouts are already decided.
Yes, if the template's licence allows commercial use of what you make. Every Craftific export includes a commercial licence; for other tools and asset libraries, read the licence before selling.
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