Part of: Etsy SEO Guide 2026: Rank Your Listings · Etsy digital product maker
ProfitTree is an Etsy profit tracker that subtracts Etsy fees, cost of goods and expenses from your sales to show profit per shop and per listing. It has a free plan; paid plans are Starter $9.99, Growth $29.99 and Pro $49.99 a month. Shop-level profit is exact, but listing-level profit is estimated.
ProfitTree connects to your Etsy shop and turns orders into a profit statement. For each order it subtracts Etsy's fees — listing, transaction, payment processing, Offsite Ads and Etsy Ads — then your cost of goods and operating expenses, and reports what is left by shop, by listing and over time.
That is a narrower job than eRank or EverBee, and it is the right comparison point: ProfitTree does not help you find buyers or choose products. It tells you whether the buyers you already have are making you money.
The parts that do real work:
| Plan | Monthly | Billed yearly (per month) | Shops | Profit history | Product and listing reports |
|---|---|---|---|---|---|
| Free | $0 | $0 | 1 | 7 days | No |
| Starter | $9.99 | $5.99 | 1 | 90 days | Yes |
| Growth | $29.99 | $17.99 | 1 | 1 year | Yes |
| Pro | $49.99 | $29.99 | Unlimited | All time | Yes |
| Lifetime (one-off) | $67 once | — | 1 | 30-day metrics | No |
Plans as reported by RevenueGeeks, updated August 2026. There is no free trial; the free plan replaces it. Confirm on ProfitTree's pricing page before buying.
Insight: Annual billing cuts Starter from $9.99 to $5.99 a month — a 40% saving, larger than most tools offer. If you already know you want profit tracking for a full year, Starter annual at $71.88 is the cheapest way to get 90 days of history.
Etsy's API reports fees for the shop as a whole, not per item. So when ProfitTree shows that listing A made $412 profit last month and listing B made $38, it has divided the shop's real fees between listings using weighted averages. The shop total is exact; the split is a model.
That matters in one situation: deciding whether to delete a borderline listing. If a listing shows a small loss, check its raw numbers — price, sales, ad spend — before acting. A listing whose estimated profit is within a few dollars of zero may be fine.
Take a digital shop selling 120 printables a month at $10, with $180 a month of Etsy Ads and a $19 design subscription. Etsy's dashboard shows $1,200 revenue. Here is the profit:
| Line | Amount |
|---|---|
| Revenue (120 × $10) | $1,200 |
| Etsy fees (6.5% + 3% + $0.45 per order) | −$168 |
| Etsy Ads spend | −$180 |
| Tools and subscriptions | −$19 |
| Profit | $833 |
That looks healthy, and at shop level it is. Now split it. Suppose Etsy Ads drove 30 of the 120 sales. Those 30 sales brought $300 of revenue and cost $42 in fees, so the ads produced $258 after fees — against $180 of spend. The ads made $78 of profit on $180, a return most sellers would accept.
Change one number: if the same $180 had driven only 15 sales, ads would have produced $129 after fees against $180 spent — a $51 loss hidden inside a shop that still shows $833 profit. The shop total looks fine either way. This is the single situation where a profit tracker pays for itself: it separates the profitable sales from the ones you are paying to make.
Without a tool, run the same split monthly from Etsy's Marketing → Etsy Ads report: take attributed revenue, subtract 9.5% plus $0.45 per order, and compare with spend. If the result is below spend two months running, cut the budget or the listings being advertised. The Etsy offsite ads calculator does the break-even arithmetic, and are Etsy ads worth it covers when to stop.
Profit per order, not total profit. Total profit rises with sales even when each sale earns less. If profit per order falls three months in a row, something — usually ad spend or a discount — is eating margin.
The listings at the bottom. Sort listings by profit. The bottom five usually share a cause: a low price, heavy ad spend or a print-on-demand product with a high base cost. Fix the cause, not the listing.
Fees as a share of revenue. For a digital shop with no ads, Etsy fees should sit around 12–15% of revenue. Above 20% means most sales are cheap items where the fixed $0.45 per order dominates — a signal to bundle or reprice.
| Seller | Profit tracker worth it? | Why |
|---|---|---|
| Digital downloads, no ads | Rarely | No cost of goods; the fee calculator gives exact per-sale profit |
| Digital downloads + Etsy Ads | Often | Ad spend is the cost that hides losses |
| Print-on-demand | Yes | Production cost varies by product and size |
| Handmade with materials | Yes | Material and shipping costs change order by order |
| 2+ shops | Pro plan | Only Pro covers more than one shop |
For a digital-only shop, a monthly 15-minute check covers most of what a tracker does:
For pricing decisions behind the profit — anchoring, bundles and minimum viable prices — see the Etsy pricing strategy guide.
| Tool | Main job | Free plan | Paid from |
|---|---|---|---|
| ProfitTree | Profit after fees, costs and ads | Yes, 7-day history | $9.99/mo |
| eRank | Keyword research and listing audits | Yes | $5.99/mo |
| EverBee | Estimating which products sell | Yes, limited | $29.99/mo |
| Alura | Keywords plus listing editing | Limited | varies by plan |
| Craftific.com | Designing and listing digital products | Yes | $19/mo (Pro) |
These sit at different points in the same loop: research what to make, make it, list it, then check it paid. ProfitTree is the last step. If you are earlier than that — no listings, or listings with no sales — profit tracking is premature; start with what to sell and how to sell digital products on Etsy.
There is a permanent free plan for one shop with 7 days of profit history and basic competitor data. It shows whether your shop is profitable this week, not how it trended over a season — that needs Starter's 90 days or Growth's full year.
Etsy's API does not report fees per item, so ProfitTree spreads listing, transaction, processing and shipping costs across your listings as weighted averages. Shop-level profit comes straight from your Etsy ledger and is exact; listing-level profit is a close model, not a statement.
Less than physical sellers. A digital download has no cost of goods, so profit is price minus Etsy fees minus any ad spend and tool subscriptions — the Etsy fee calculator gives the per-sale figure for free. Trackers earn their price once you run Etsy Ads or pay for print-on-demand.
Time and fee accuracy. A spreadsheet works if you export Etsy's monthly CSV and model the fees yourself; ProfitTree refreshes every 12 hours and breaks the fees down automatically. Above roughly 100 orders a month, the spreadsheet becomes the thing you stop updating.
It does — it can sync POD costs, which matters because a POD order's production cost changes by product and size. Without that sync, a $28 hoodie that looks profitable in Etsy's dashboard can net under $5 after the supplier is paid.
A $67 one-time plan sold on a separate page. It is a trimmed plan for one shop with 30-day metrics, not lifetime access to Pro — worth it only if the free plan's 7 days of history is the single limit you hit.
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