Koalanda: What It Does, Pricing & Alternatives

What Koalanda does

Koalanda is a web app for Etsy research. Its features fall into four groups:

1. Keyword research — a search score and competition for each phrase, long-tail suggestions, filters and side-by-side keyword comparison.
2. Product research — sales history estimates for individual listings, with filters to find products that sell in a niche.
3. Shop and competitor research — look up any shop's listings and estimated performance, and keep keyword lists.
4. Trends — lists of the top trending keywords by category, plus regular snapshots of your own listings kept for a year.

The mental model: Koalanda is an unlimited research subscription. There is one paid plan and no daily caps, so it suits sellers who research a lot and hate counting searches.

Koalanda pricing in 2026

Prices as listed on several 2026 comparison pages; a 2024 review also mentioned a 14-day trial. Confirm on Koalanda's own site before subscribing.

Insight: Yearly billing halves the price, which makes Koalanda one of the cheapest unlimited Etsy research tools available — but only if you will still be researching in month nine. Try a single month at $11.99 first; if you used it more than 10 days that month, the yearly plan pays for itself.

How to judge any tool's accuracy claim

Koalanda publishes accuracy figures, which is more than most tools do. Before relying on any tool's numbers, run this five-minute test on your own shop:

1. Pick three of your listings — one strong seller, one average, one that rarely sells.
2. Look them up in the tool and note the sales estimate for the last 30 days.
3. Compare with Etsy Stats → Orders for the same 30 days.
4. Check the order, not the exact numbers. If the tool ranks the three correctly, its estimates are good enough for comparing products in a niche. If it ranks them wrong, treat its sales figures as noise.
5. Repeat for keywords with Etsy Stats' search terms: phrases that bring you the most visits should score higher in the tool than ones that bring few.

A research routine that uses unlimited searches well

Unlimited searches are only an advantage if you use them with a method. This one turns an hour into a product brief:

1. Start wide. Search the category word — planner, wall art, journal — and save every long-tail suggestion with a decent search score.
2. Filter to your format. Keep only phrases that fit what you can make, such as printable, digital or template. A phrase for a physical product wastes a listing.
3. Compare in batches of ten. Put ten surviving phrases side by side and rank them by search score against competition.
4. Open the products behind the top three. Note page count, price, file type and what reviews praise or criticise.
5. Check the season. A phrase that peaks in December needs listing by October, so the listing has time to collect views, favourites and its first reviews before the rush. Our Etsy seller calendar lists when each season starts.
6. Write the brief. One line each: the phrase, the product, the price band, the season and the one thing your version will do better.

Ten phrases per niche, two niches a week, is around 40 searches — trivial on an unlimited plan and impossible on a free one. That is the real case for paying.

Where Koalanda is strong

Unlimited searches. No daily caps means you can research a new niche in one sitting without rationing.

Low yearly price. At $71.88 a year, it costs about the same as two months of many rivals' mid-tier plans.

Five shops on one plan. Sellers with a second shop — say, one for printables and one for KDP-style journals — do not pay twice.

Listing snapshots. Regular snapshots of your own listings, kept for a year, make it easy to see what changed before a drop in views.

Where Koalanda falls short

A thin free plan. You cannot do real research without paying.

Research only. No AI listing writer, bulk editor or design tools.

Self-reported accuracy. The accuracy figures are Koalanda's own, not an independent audit.

Etsy-only. Koalanda does not cover Amazon KDP, print-on-demand marketplaces or Notion template demand.

Koalanda for sellers with more than one shop

Many digital sellers run two shops — one for printables and planners, one for a different audience or style — because Etsy ranks a focused shop more easily than a mixed one. Koalanda's plan covers up to five shops for one price, which changes the maths:

Compare that with Alura, which prices Basic per shop at $95.88 a year billed yearly, so two shops cost $191.76, and covers multiple shops only on Professional at $359.88 a year. Koalanda's five shops cost $71.88 a year in total. eRank's multi-shop rules vary by plan, so check its plans page if you run more than one shop.

If you run several shops and research for all of them, Koalanda's flat price is hard to beat. If you run one shop, the advantage disappears and the choice comes down to whether you need unlimited searches or a better free plan.

Koalanda vs the alternatives

Craftific is not a Koalanda replacement for Etsy marketplace research: its keyword checks use Google monthly searches, trend and season, and it does not look at other shops. It covers what Koalanda does not — Amazon KDP, Pinterest and print-on-demand research on Pro, and the step after research, where the product is designed, exported print-ready and listed with AI-written copy.

Who should use Koalanda

Use Koalanda if you research most days, want no search limits, and are happy to commit to a year for the lowest price.

Use eRank Free if you research a few phrases a week — you may never need to pay.

Use Craftific next to it when the research is done and you need the product. Pick the niche in Koalanda, open the matching free template, then build tags with the Etsy tags generator. For the research method itself, see the Etsy keyword research guide.